Success Stories
Real results from real care providers
See how ambitious care companies are growing with Care Momentum's hands-on support, from preventative care launches to measurable commercial returns.
Abney & Baker: the proof in practice
The Ryecroft Group's own home care company runs the 5 Pillars framework day to day, proving the prevention pivot pays, commercially as well as clinically.
The Challenge
In a market where home care can feel commoditised, Abney & Baker wanted a clearer point of difference: something families value, carers feel proud of, and the business can scale profitably.
The Pivot
Abney & Baker shifted to a preventative model built on the 5 Pillars framework, bringing in EverFit for falls prevention: the same pivot Care Momentum coaches across operations, positioning, and marketing.
The Outcome
Preventative positioning didn't just create a premium service; it also boosted core home care conversions, increased demand, and improved recruitment quality.
Revenue per month
from preventative services by month 3
Self-funded clients
Reduced reliance on LA
Gross profit margin
~£1,200/month gross profit
Profit per visit
Whilst still paying carers well
Brian, 93: from two sticks to walking a mile
When prevention is delivered well, the difference shows up in everyday life. Brian, 93, came to Abney & Baker walking with two sticks. Through structured strength, balance and mobility work, he progressed to walking a mile unaided, exactly the kind of result the 5 Pillars framework is built to make possible, and prove.
"We saw a gross profit return within three months, proving this is not just good care, it's good business."
Ian Willis
CEO, Abney & Baker
"I would like to join Abney & Baker because your preventative approach to care genuinely reflects how I believe people should be supported as they age. The focus on helping individuals stay independent, confident, and connected to their lives, rather than simply reacting to problems, really resonates with me."
Carer application
Ready to write your own success story?
Whether you're launching a preventative care service or looking to grow your private client base, we can help you get there.